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	<title>The Bootstrap B2B Sales &#38; Marketing Blog</title>
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		<title>Shattering the 5 Myths of Effective Sales Follow-up</title>
		<link>http://www.bootstrapb2bmarketing.com/store/2012/01/07/shattering-the-5-myths-of-effective-sales-follow-up/</link>
		<comments>http://www.bootstrapb2bmarketing.com/store/2012/01/07/shattering-the-5-myths-of-effective-sales-follow-up/#comments</comments>
		<pubDate>Sat, 07 Jan 2012 04:46:39 +0000</pubDate>
		<dc:creator>Kathy Tito</dc:creator>
				<category><![CDATA[Inspiration On-demand]]></category>
		<category><![CDATA[Online Lead Generation]]></category>
		<category><![CDATA[People to Know]]></category>
		<category><![CDATA[Traditional Lead Generation]]></category>
		<category><![CDATA[b2b]]></category>
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		<category><![CDATA[judy garmaise]]></category>
		<category><![CDATA[kathy tito]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[sales follow-up]]></category>
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		<guid isPermaLink="false">http://www.bootstrapb2bmarketing.com/?p=141</guid>
		<description><![CDATA[Watch a great video clip from one of Judy&#8217;s training seminars Perhaps the most misunderstood and debilitating part of the average sales process is&#8230;the follow-up. This is where your intelligence, your ego, and your empathy can absolutely be your worst enemies to converting prospects. I recently ran into a very talented corporate sales speaker/trainer, Judy Garmaise, who brings a unique [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>5 Factors Behind the Great Sales &amp; Marketing Talent Shortage of 2011</title>
		<link>http://www.bootstrapb2bmarketing.com/store/2011/05/20/5-factors-behind-the-great-sales-marketing-talent-shortage-of-2011/</link>
		<comments>http://www.bootstrapb2bmarketing.com/store/2011/05/20/5-factors-behind-the-great-sales-marketing-talent-shortage-of-2011/#comments</comments>
		<pubDate>Fri, 20 May 2011 16:09:22 +0000</pubDate>
		<dc:creator>Kathy Tito</dc:creator>
				<category><![CDATA[News and Events]]></category>
		<category><![CDATA[People to Know]]></category>
		<category><![CDATA[B2B technology]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.bootstrapb2bmarketing.com/?p=125</guid>
		<description><![CDATA[As one of the founders of Woodlyn Partners, Lee Hoffstein has his finger on the pulse of the job market for sales and marketing talent in the Greater Boston area. A diligent publisher of his market observations, Lee has recently drawn attention to what can be termed a “candidate shortage”, for the first time in [...]]]></description>
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		<title>Why Telemarketing Remains the Unsung Hero of Lead Generation</title>
		<link>http://www.bootstrapb2bmarketing.com/store/2011/03/11/why-telemarketing-remains-the-unsung-hero-of-lead-generation/</link>
		<comments>http://www.bootstrapb2bmarketing.com/store/2011/03/11/why-telemarketing-remains-the-unsung-hero-of-lead-generation/#comments</comments>
		<pubDate>Fri, 11 Mar 2011 21:07:33 +0000</pubDate>
		<dc:creator>Kathy Tito</dc:creator>
				<category><![CDATA[People to Know]]></category>
		<category><![CDATA[Traditional Lead Generation]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[telemarketing]]></category>
		<category><![CDATA[telesales]]></category>

		<guid isPermaLink="false">http://www.bootstrapb2bmarketing.com/?p=120</guid>
		<description><![CDATA[Denise Clancey is a true luminary in the field of telesales and telemarketing. She is the former Vice President of Telesales &#38; Customer Service at Lotus Development, a subsidiary of IBM. In this position, her organization delivered $151 million in sales from corporate customers in addition to managing one million plus Customer Service inquiries. She also [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>12 Ways to Cultivate a B2B Event that Rocks!</title>
		<link>http://www.bootstrapb2bmarketing.com/store/2011/02/21/12-ways-to-cultivate-a-b2b-event-that-rocks/</link>
		<comments>http://www.bootstrapb2bmarketing.com/store/2011/02/21/12-ways-to-cultivate-a-b2b-event-that-rocks/#comments</comments>
		<pubDate>Mon, 21 Feb 2011 18:57:12 +0000</pubDate>
		<dc:creator>Kathy Tito</dc:creator>
				<category><![CDATA[About the Authors]]></category>
		<category><![CDATA[Inspiration On-demand]]></category>
		<category><![CDATA[People to Know]]></category>
		<category><![CDATA[Traditional Lead Generation]]></category>
		<category><![CDATA[analyst relations]]></category>
		<category><![CDATA[b2b event]]></category>

		<guid isPermaLink="false">http://www.bootstrapb2bmarketing.com/?p=109</guid>
		<description><![CDATA[Judith Rothrock, founder and president of JRocket Marketing originated an event she holds annually for technology vendors and the analyst community. Called “The Grape Escape”, the event is typically sold out months in advance. We are asking Judith to explain what makes vendors and analysts enthusiastically put this gathering on their calendars year after year. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Eloqua Customer Success Tour: Boston, March 9</title>
		<link>http://www.bootstrapb2bmarketing.com/store/2011/02/10/eloqua-customer-success-tour-boston-march-9/</link>
		<comments>http://www.bootstrapb2bmarketing.com/store/2011/02/10/eloqua-customer-success-tour-boston-march-9/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 23:19:08 +0000</pubDate>
		<dc:creator>Kathy Tito</dc:creator>
				<category><![CDATA[News and Events]]></category>

		<guid isPermaLink="false">http://www.bootstrapb2bmarketing.com/?p=107</guid>
		<description><![CDATA[Please note that this event is only open to Eloqua customers and partners. Not a customer or partner, but still want to attend? Email us.   Event Details Location: The Charles Hotel Date: March 9, 2011 Time: 2:00-5:00 pm ET followed by networking happy hour! Address: Harvard Square One Bennett Street Cambridge, MA 02138 map [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>6 Small Town Sensibilities to Boost B2B Social Media</title>
		<link>http://www.bootstrapb2bmarketing.com/store/2011/02/09/6-smalltown-sensibilities-to-boost-social-media-impact/</link>
		<comments>http://www.bootstrapb2bmarketing.com/store/2011/02/09/6-smalltown-sensibilities-to-boost-social-media-impact/#comments</comments>
		<pubDate>Wed, 09 Feb 2011 19:38:37 +0000</pubDate>
		<dc:creator>Kathy Tito</dc:creator>
				<category><![CDATA[Inspiration On-demand]]></category>
		<category><![CDATA[Online Lead Generation]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.bootstrapb2bmarketing.com/?p=97</guid>
		<description><![CDATA[What are the methods behind the followers? As more of our B2B colleagues jump into the social media pool, we quickly begin to see who is making a splash, while others tread water or stay on dry land. Some participants develop a supportive online community with apparent ease. They converse with their growing online network [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New England Sales &amp; Marketing Tapped to Write FOCUS Expert Briefing</title>
		<link>http://www.bootstrapb2bmarketing.com/store/2011/01/06/5-initial-steps-to-seo-results-for-b2b-websites/</link>
		<comments>http://www.bootstrapb2bmarketing.com/store/2011/01/06/5-initial-steps-to-seo-results-for-b2b-websites/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 17:31:57 +0000</pubDate>
		<dc:creator>Kathy Tito</dc:creator>
				<category><![CDATA[News and Events]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.bootstrapb2bmarketing.com/?p=91</guid>
		<description><![CDATA[How to Optimize your Website for SEO, as featured in FOCUS Every day too many business leaders, in the B2B technology space in particular, are pushing inbound leads to their competition by ignoring Search Engine Optimization, or &#8220;free /organic&#8221; search. There are many misconceptions around SEO that make it an usavory component of many B2B [...]]]></description>
		<wfw:commentRss>http://www.bootstrapb2bmarketing.com/store/2011/01/06/5-initial-steps-to-seo-results-for-b2b-websites/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Can Marketing Automation be the Great Humanizer?</title>
		<link>http://www.bootstrapb2bmarketing.com/store/2010/12/30/can-marketing-automation-be-the-great-humanizer/</link>
		<comments>http://www.bootstrapb2bmarketing.com/store/2010/12/30/can-marketing-automation-be-the-great-humanizer/#comments</comments>
		<pubDate>Thu, 30 Dec 2010 19:55:45 +0000</pubDate>
		<dc:creator>Kathy Tito</dc:creator>
				<category><![CDATA[Online Lead Generation]]></category>
		<category><![CDATA[Eloqua]]></category>
		<category><![CDATA[Jill Rowley]]></category>
		<category><![CDATA[marketing automation]]></category>

		<guid isPermaLink="false">http://www.bootstrapb2bmarketing.com/?p=88</guid>
		<description><![CDATA[Part II of our interview with Jill Rowley of Eloqua The Bootstrap: Jill, can you address a very common thought process about marketing automation? I think it’s important for anyone considering their marketing automation plans to have some perspective. Does a marketing automation solution act as a substitute for marketing staff? The People Behind the Automation   Jill [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>7 Ways Marketing Automation Enhances B2B Relationships</title>
		<link>http://www.bootstrapb2bmarketing.com/store/2010/12/30/7-ways-marketing-automation-enhances-b2b-relationships/</link>
		<comments>http://www.bootstrapb2bmarketing.com/store/2010/12/30/7-ways-marketing-automation-enhances-b2b-relationships/#comments</comments>
		<pubDate>Thu, 30 Dec 2010 17:15:47 +0000</pubDate>
		<dc:creator>Kathy Tito</dc:creator>
				<category><![CDATA[Online Lead Generation]]></category>
		<category><![CDATA[People to Know]]></category>
		<category><![CDATA[Eloqua]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Jill Rowley]]></category>
		<category><![CDATA[marketing automation]]></category>

		<guid isPermaLink="false">http://www.bootstrapb2bmarketing.com/?p=85</guid>
		<description><![CDATA[Part I of our interview with Jill Rowley of Eloqua Jill Rowley, Director of Strategic Accounts for marketing automation pioneer, Eloqua is amped up! Her dedication to helping organizations pro-actively manage revenue opportunities landed her “Top Eloqua Salesperson” 2006-2008. We caught up with this software maven, and mother of four, to talk about the marketing automation [...]]]></description>
		<wfw:commentRss>http://www.bootstrapb2bmarketing.com/store/2010/12/30/7-ways-marketing-automation-enhances-b2b-relationships/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>New Book Links Benefit of Social Media on Sales</title>
		<link>http://www.bootstrapb2bmarketing.com/store/2010/12/01/new-book-links-benefit-of-social-media-on-sales/</link>
		<comments>http://www.bootstrapb2bmarketing.com/store/2010/12/01/new-book-links-benefit-of-social-media-on-sales/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 17:26:11 +0000</pubDate>
		<dc:creator>Kathy Tito</dc:creator>
				<category><![CDATA[About the Authors]]></category>
		<category><![CDATA[Inspiration On-demand]]></category>
		<category><![CDATA[News and Events]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.bootstrapb2bmarketing.com/?p=76</guid>
		<description><![CDATA[&#8220;It was an honor to be interviewed by Joan Curtis (left) for inclusion in her and Barbara Giamanco&#8217;s (right) book on social media. To this day, I use it as a quick reference guide, and a source of new social media implementation ideas. The great thing about social media is that it gives you the ability to glean [...]]]></description>
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		<slash:comments>2</slash:comments>
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