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Recent Articles

30
Dec

Can Marketing Automation be the Great Humanizer?

Part II of our interview with Jill Rowley of Eloqua

Where is she now? Since this article was first published in 2010, Jill has gone on to maintain her status as top salesperson and in 2011 was awarded “Employee of the Year” at Eloqua. She continues to practice what she preaches and remains a leading resource in her field via social media. On August 2, 2012, Eloqua went public on NASDAQ to raise $92 million. Jill was among the team to visit the stock exchange for the event. Read moreRead more

30
Dec

7 Ways Marketing Automation Enhances B2B Relationships

Part I of our interview with Jill Rowley of Eloqua

Jill Rowley, Director of Strategic Accounts for marketing automation pioneer, Eloqua is amped up! Her dedication to helping organizations pro-actively manage revenue opportunities landed her “Top Eloqua Salesperson” 2006-2008. We caught up with this software maven, and mother of four, to talk about the marketing automation journey she’s been on since the summer of 2002. Read moreRead more

1
Dec

New Book Links Benefit of Social Media on Sales

“It was an honor to be interviewed by Joan Curtis (left) for inclusion in her and Barbara Giamanco’s (right) book on social media. To this day, I use it as a quick reference guide, and a source of new social media implementation ideas. The great thing about social media is that it gives you the ability to glean relevant, affordable strategies from successful “role model” brands.” – Kathy Tito, President, New England Sales & Marketing  Read moreRead more

9
Nov

Marketing Automation: A Catalyst for B2B Tech Sales Alignment

Jeff Ernst, Principal Analyst at Forrester Research, explains that Marketing Automation can help move your lead development process from the bunny slopes to the black diamond zone. It’s our pleasure to interview Jeff about this hot topic in B2B marketing at technology companies.           Read moreRead more

24
Oct

Developing Your Role as Strategic Advisor: How to Earn Credibility Fast

Christine Crandell actually does what so many high-tech sales and marketing professionals, MBAs, and consultants aspire to do. She has a track record for advising the C-suite on strategic direction. Having extensive experience on the vendor side as well as heading up a consultancy, we thought we’d ask Christine a few questions about how she approaches marketing, especially in situations where organizations need to reap the rewards of strategy, seemingly overnight.  Read moreRead more

15
Oct

New Marketing Automation Report Released by FOCUS

New England Sales & Marketing was pleased to receive a gracious notification from the team at FOCUS.com. We are humbled by their reaction to our contribution to their expert forum.

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7
Oct

Achieving Award-winning Sales & Marketing Alignment

Joanne DeLangie was recently-awarded the 2010 President’s Award for exceptional collaboration with Sales, Product Management, Channels and Operations in the development and implementation of successful field marketing programs for Stratus Technologies. It is our pleasure to interview Joanne about what makes her marketing programs so exceptional. Read moreRead more

1
Sep

The Bootstrap: What to Expect

Welcome to The Bootstrap, the official blog of New England Sales & Marketing, where you’ll enjoy articles that describe how to make sales and marketing in the B2B tech sector work. We look forward to sharing the perspectives of friends of New England Sales & Marketing, nationwide. Read moreRead more