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Archive for October, 2010


Developing Your Role as Strategic Advisor: How to Earn Credibility Fast

Christine Crandell actually does what so many high-tech sales and marketing professionals, MBAs, and consultants aspire to do. She has a track record for advising the C-suite on strategic direction. Having extensive experience on the vendor side as well as heading up a consultancy, we thought we’d ask Christine a few questions about how she approaches marketing, especially in situations where organizations need to reap the rewards of strategy, seemingly overnight.  Read moreRead more


New Marketing Automation Report Released by FOCUS

New England Sales & Marketing was pleased to receive a gracious notification from the team at We are humbled by their reaction to our contribution to their expert forum.

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Achieving Award-winning Sales & Marketing Alignment

Joanne DeLangie was recently-awarded the 2010 President’s Award for exceptional collaboration with Sales, Product Management, Channels and Operations in the development and implementation of successful field marketing programs for Stratus Technologies. It is our pleasure to interview Joanne about what makes her marketing programs so exceptional. Read moreRead more