http://www.bootstrapb2bmarketing.com/store/2010/12/30/7-ways-marketing-automation-enhances-b2b-relationships/ Wed, 11 Jan 2012 07:16:38 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://www.bootstrapb2bmarketing.com/store/2010/12/30/7-ways-marketing-automation-enhances-b2b-relationships/#comment-34 Laura Howard Wed, 05 Jan 2011 02:47:08 +0000 http://www.bootstrapb2bmarketing.com/?p=85#comment-34 Excellent article and history of not just Eloqua, but the science of Marketing. As a technology market CMO and early pioneer of using pre-defined objectives and consistent metrics and measurements to objectively measure Marketing’s impact, the advent of MAP has been so critical to developing best practices. Eloqua is the founder of this space! Hooray for them and congrats to Jill!

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