Why IBM Supports Social Media for B2B Tech Sales
Big Blue Fosters “Personal Online Branding†for Sales RepsÂ
It’s my pleasure to catch up with Ed Linde II, one of IBM’s successful inside sales managers and leading advocate of marketing and selling via social media. Ed was a client of mine in a past life – about 20 years past – and I was impressed when LinkedIn revealed to me that Ed was still enjoying his tenure at IBM to this day. When it comes to B2B tech sales via social media, Ed is certainly a “person to knowâ€. Read more
12 Ways to Cultivate a B2B Event that Rocks!
Judith Rothrock, founder and president of JRocket Marketing originated an event she holds annually for technology vendors and the analyst community. Called “The Grape Escapeâ€, the event is typically sold out months in advance. We are asking Judith to explain what makes vendors and analysts enthusiastically put this gathering on their calendars year after year. Read more
Shattering the 5 Myths of Effective Sales Follow-up
Watch a great video clip from one of Judy’s training seminars
Perhaps the most misunderstood and debilitating part of the average sales process is…the follow-up. This is where your intelligence, your ego, and your empathy can absolutely be your worst enemies to converting prospects. I recently ran into a very talented corporate sales speaker/trainer, Judy Garmaise, who brings a unique focus to the practice of sales follow-up. Read more
6 Small Town Sensibilities to Boost B2B Social Media
What are the methods behind the followers?
As more of our B2B colleagues jump into the social media pool, we quickly begin to see who is making a splash, while others tread water or stay on dry land. Some participants develop a supportive online community with apparent ease. They converse with their growing online network as easily as if they were bumping into friends at the local diner. Read more
New Book Links Benefit of Social Media on Sales
“It was an honor to be interviewed by Joan Curtis (left) for inclusion in her and Barbara Giamanco’s (right) book on social media. To this day, I use it as a quick reference guide, and a source of new social media implementation ideas. The great thing about social media is that it gives you the ability to glean relevant, affordable strategies from successful “role model” brands.” – Kathy Tito, President, New England Sales & Marketing Read more
Developing Your Role as Strategic Advisor: How to Earn Credibility Fast
Christine Crandell actually does what so many high-tech sales and marketing professionals, MBAs, and consultants aspire to do. She has a track record for advising the C-suite on strategic direction. Having extensive experience on the vendor side as well as heading up a consultancy, we thought we’d ask Christine a few questions about how she approaches marketing, especially in situations where organizations need to reap the rewards of strategy, seemingly overnight. Read more
Achieving Award-winning Sales & Marketing Alignment
Joanne DeLangie was recently-awarded the 2010 President’s Award for exceptional collaboration with Sales, Product Management, Channels and Operations in the development and implementation of successful field marketing programs for Stratus Technologies. It is our pleasure to interview Joanne about what makes her marketing programs so exceptional. Read more
The Bootstrap: What to Expect
Welcome to The Bootstrap, the official blog of New England Sales & Marketing, where you’ll enjoy articles that describe how to make sales and marketing in the B2B tech sector work. We look forward to sharing the perspectives of friends of New England Sales & Marketing, nationwide. Read more
