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Posts tagged ‘b2b’


3 Ways to Tell if you Need “Big Kid” Marketing Automation

After personally using 4 different email management systems over the past 7 years to create, launch, and track over 650 email campaigns in both the B2C and B2B worlds, I can assuredly tell you, there are differences between them. There are differences between the little guys that charge nominal fees, and the marketing automation systems that will cost you thousands of dollars per month and pick up your dry-cleaning. Read moreRead more


Shattering the 5 Myths of Effective Sales Follow-up

Watch a great video clip from one of Judy’s training seminars

Perhaps the most misunderstood and debilitating part of the average sales process is…the follow-up. This is where your intelligence, your ego, and your empathy can absolutely be your worst enemies to converting prospects. I recently ran into a very talented corporate sales speaker/trainer, Judy Garmaise, who brings a unique focus to the practice of sales follow-up. Read moreRead more


New England Sales & Marketing Tapped to Write FOCUS Expert Briefing

How to Optimize your Website for SEO, as featured in FOCUS

Every day too many business leaders, in the B2B technology space in particular, are pushing inbound leads to their competition by ignoring Search Engine Optimization, or “free /organic” search. Read moreRead more