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The Bootstrap is the official blog of New England Sales & Marketing. It focuses on B2B Sales and Marketing topics specific to the technology sector.
In addition to covering one of the key steps in the sales cycle, lead generation, we’ll be hearing from sales and marketing luminaries on their latest accomplishments, challenges, and interesting biographical information.
If you’ve been wondering who has been making the complex B2B sale cycle work and how – this is the place to find out.
The term "Bootstrapping" typically refers to a self-sustaining process. In general, most sales and marketing programs are intended to sustain themselves, with the sales activity that they produce.
Copyright 2011, New England Sales & Markting, LLC
New England Sales & Marketing is your on-call marketing department, providing B2B sales lead generation in all formats. We provide a full-service solution, because we are geared toward serving resource-constrained business leadership.
We are true New Englanders in our ability to get things done with less. We produce in less time, with fewer resources, a result that would seem to require more of each. That is what our experience positions us to do.
For more information, visit www.NewEnglandSalesAndMarketing.com or call 1(978)387-0999.
Online Lead Generation
• Email Marketing
• Web Development and Landing Pages
• Sales Presentations
• Social Media
• SEM/SEO
• Marketing Automation
Traditional Lead Generation
• Telemarketing
• Direct Mail 2.0
Strategic Marketing
• Marketing Plans
• Outsourced Marketing Leadership
• Corporate Branding
• Market Research