Can Marketing Automation be the Great Humanizer?
Part II of our interview with Jill Rowley of Eloqua
Where is she now? Since this article was first published in 2010, Jill has gone on to maintain her status as top salesperson and in 2011 was awarded “Employee of the Year” at Eloqua. She continues to practice what she preaches and remains a leading resource in her field via social media. On August 2, 2012, Eloqua went public on NASDAQ to raise $92 million. Jill was among the team to visit the stock exchange for the event. Read more
7 Ways Marketing Automation Enhances B2B Relationships
Part I of our interview with Jill Rowley of Eloqua
Jill Rowley, Director of Strategic Accounts for marketing automation pioneer, Eloqua is amped up! Her dedication to helping organizations pro-actively manage revenue opportunities landed her “Top Eloqua Salesperson†2006-2008. We caught up with this software maven, and mother of four, to talk about the marketing automation journey she’s been on since the summer of 2002. Read more
New Book Links Benefit of Social Media on Sales
“It was an honor to be interviewed by Joan Curtis (left) for inclusion in her and Barbara Giamanco’s (right) book on social media. To this day, I use it as a quick reference guide, and a source of new social media implementation ideas. The great thing about social media is that it gives you the ability to glean relevant, affordable strategies from successful “role model” brands.” – Kathy Tito, President, New England Sales & Marketing Read more
