Shattering the 5 Myths of Effective Sales Follow-up
6 Small Town Sensibilities to Boost B2B Social Media
3 Ways to Tell if you Need “Big Kid” Marketing Automation
5 Factors Behind the Great Sales & Marketing Talent Shortage of 2011
As one of the founders of Woodlyn Partners, Lee Hoffstein has his finger on the pulse of the job market for sales and marketing talent in the Greater Boston area. A diligent publisher of his market observations, Lee has recently drawn attention to what can be termed a “candidate shortage”, for the first time in years. Lee shares what this means for employers and for job candidates – and what he expects is the root cause. Read more
Why Telemarketing Remains the Unsung Hero of Lead Generation
Denise Clancey is a true luminary in the field of telesales and telemarketing. She is the former Vice President of Telesales & Customer Service at Lotus Development, a subsidiary of IBM. In this position, her organization delivered $151 million in sales from corporate customers in addition to managing one million plus Customer Service inquiries. Read more
12 Ways to Cultivate a B2B Event that Rocks!
Judith Rothrock, founder and president of JRocket Marketing originated an event she holds annually for technology vendors and the analyst community. Called “The Grape Escape”, the event is typically sold out months in advance. We are asking Judith to explain what makes vendors and analysts enthusiastically put this gathering on their calendars year after year. Read more
Eloqua Customer Success Tour: Boston, March 9
Please note that this event is only open to Eloqua customers and partners.
Not a customer or partner, but still want to attend? Email us.
Event Details
| Location: | The Charles Hotel |
| Date: | March 9, 2011 |
| Time: | 2:00-5:00 pm ET followed by networking happy hour! |
| Address: | Harvard Square One Bennett Street Cambridge, MA 02138 map & directions |
| Room Name: | to be announced |
| Parking: | Self-parking: $25 Valet parking: $30 |
| Bring: | Your nametag from 2010 (if you attended) – special prizes will be awarded! |
New England Sales & Marketing Tapped to Write FOCUS Expert Briefing
How to Optimize your Website for SEO, as featured in FOCUS
Every day too many business leaders, in the B2B technology space in particular, are pushing inbound leads to their competition by ignoring Search Engine Optimization, or “free /organic” search. Read more
Can Marketing Automation be the Great Humanizer?
Part II of our interview with Jill Rowley of Eloqua
The Bootstrap: Jill, can you address a very common thought process about marketing automation? I think it’s important for anyone considering their marketing automation plans to have some perspective. Does a marketing automation solution act as a substitute for marketing staff? Read more
7 Ways Marketing Automation Enhances B2B Relationships
Part I of our interview with Jill Rowley of Eloqua
Jill Rowley, Director of Strategic Accounts for marketing automation pioneer, Eloqua is amped up! Her dedication to helping organizations pro-actively manage revenue opportunities landed her “Top Eloqua Salesperson” 2006-2008. We caught up with this software maven, and mother of four, to talk about the marketing automation journey she’s been on since the summer of 2002. Read more
New Book Links Benefit of Social Media on Sales
“It was an honor to be interviewed by Joan Curtis (left) for inclusion in her and Barbara Giamanco’s (right) book on social media. To this day, I use it as a quick reference guide, and a source of new social media implementation ideas. The great thing about social media is that it gives you the ability to glean relevant, affordable strategies from successful “role model” brands.” - Kathy Tito, President, New England Sales & Marketing Read more
