5 Factors Behind the Great Sales & Marketing Talent Shortage of 2011
As one of the founders of Woodlyn Partners, Lee Hoffstein has his finger on the pulse of the job market for sales and marketing talent in the Greater Boston area. A diligent publisher of his market observations, Lee has recently drawn attention to what can be termed a “candidate shortageâ€, for the first time in years. Lee shares what this means for employers and for job candidates – and what he expects is the root cause. Read more
Eloqua Customer Success Tour: Boston, March 9
Please note that this event is only open to Eloqua customers and partners.
Not a customer or partner, but still want to attend? Email us.
 Event Details
| Location: | The Charles Hotel |
| Date: | March 9, 2011 |
| Time: | 2:00-5:00 pm ET followed by networking happy hour! |
| Address: | Harvard Square One Bennett Street Cambridge, MA 02138 map & directions |
| Room Name: | to be announced |
| Parking: | Self-parking: $25 Valet parking: $30 |
| Bring: | Your nametag from 2010 (if you attended) – special prizes will be awarded! Â |
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New England Sales & Marketing Tapped to Write FOCUS Expert Briefing
How to Optimize your Website for SEO, as featured in FOCUS
Every day too many business leaders, in the B2B technology space in particular, are pushing inbound leads to their competition by ignoring Search Engine Optimization, or “free /organic” search. Read more
New Book Links Benefit of Social Media on Sales
“It was an honor to be interviewed by Joan Curtis (left) for inclusion in her and Barbara Giamanco’s (right) book on social media. To this day, I use it as a quick reference guide, and a source of new social media implementation ideas. The great thing about social media is that it gives you the ability to glean relevant, affordable strategies from successful “role model” brands.” – Kathy Tito, President, New England Sales & Marketing Read more
New Marketing Automation Report Released by FOCUS
New England Sales & Marketing was pleased to receive a gracious notification from the team at FOCUS.com. We are humbled by their reaction to our contribution to their expert forum.
The Bootstrap: What to Expect
Welcome to The Bootstrap, the official blog of New England Sales & Marketing, where you’ll enjoy articles that describe how to make sales and marketing in the B2B tech sector work. We look forward to sharing the perspectives of friends of New England Sales & Marketing, nationwide. Read more
