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Posts from the ‘News and Events’ Category


5 Factors Behind the Great Sales & Marketing Talent Shortage of 2011

As one of the founders of Woodlyn Partners, Lee Hoffstein has his finger on the pulse of the job market for sales and marketing talent in the Greater Boston area. A diligent publisher of his market observations, Lee has recently drawn attention to what can be termed a “candidate shortage”, for the first time in years. Lee shares what this means for employers and for job candidates – and what he expects is the root cause. Read moreRead more


Eloqua Customer Success Tour: Boston, March 9

Please note that this event is only open to Eloqua customers and partners.
Not a customer or partner, but still want to attend? Email us.

  Event Details

Location: The Charles Hotel
Date: March 9, 2011
Time: 2:00-5:00 pm ET
followed by networking happy hour!
Address: Harvard Square
One Bennett Street
Cambridge, MA 02138
map & directions
Room Name: to be announced
Parking: Self-parking: $25
Valet parking: $30
Bring: Your nametag from 2010 (if you attended) – special prizes will be awarded!




New England Sales & Marketing Tapped to Write FOCUS Expert Briefing

How to Optimize your Website for SEO, as featured in FOCUS

Every day too many business leaders, in the B2B technology space in particular, are pushing inbound leads to their competition by ignoring Search Engine Optimization, or “free /organic” search. Read moreRead more


New Book Links Benefit of Social Media on Sales

“It was an honor to be interviewed by Joan Curtis (left) for inclusion in her and Barbara Giamanco’s (right) book on social media. To this day, I use it as a quick reference guide, and a source of new social media implementation ideas. The great thing about social media is that it gives you the ability to glean relevant, affordable strategies from successful “role model” brands.” – Kathy Tito, President, New England Sales & Marketing  Read moreRead more


New Marketing Automation Report Released by FOCUS

New England Sales & Marketing was pleased to receive a gracious notification from the team at We are humbled by their reaction to our contribution to their expert forum.

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The Bootstrap: What to Expect

Welcome to The Bootstrap, the official blog of New England Sales & Marketing, where you’ll enjoy articles that describe how to make sales and marketing in the B2B tech sector work. We look forward to sharing the perspectives of friends of New England Sales & Marketing, nationwide. Read moreRead more